MiFID II Updates and Guidance

Banks and capital markets institutions responding to

The Markets in Financial Instruments Directive (MiFID) II legislation is fast approaching.  Just about every large Bank and Capital Markets Institution has started preparations.  It is critical that any organization have a thorough understanding of the impact on operations and a clear plan for implementation.  By far the largest impact will be on the technology component and how a solution can be implemented.

We found the articles listed below helpful and worth reading.   Client Instant Access is ready to assist clients with powerful and intuitive solutions to meet these required compliance changes.  Ask us about our MiFID ready compliance solutions, such as our Integrated CRM Dialer and Blast Voice Mail.

Compliance is King

Compliance is King

How a web-based CRM dialer in a regulated industry can help keep your team within the law

When you are on the front line of compliance, every client interaction has the potential for risk. If a member of your organization goes off script, the potential fallout could have serious implications on your bottom line. In regulated sectors as diverse as finance, health care, and education, critical information must be protected and communication must fall within existing protocols.

To stay within the law, a wide range of businesses and organizations have come to rely on automated systems for making calls that require regulatory oversight. The advantages are clear: automating as much of the process as possible means you will deliver messages in a consistent and clear manner, with the additional benefit of saving time and reducing costs.

Stakeholders at large financial and health care organizations know that they must document their communications to comply with the law and their own internal regulations. They also have a mandate to control costs and to streamline operations whenever possible. Using a web dialer, such as Integrated CRM Dialer from Client Instant Access, gives them a number of advantages.

  • Knowledge – All phone calls are logged and processed. All records of communications are stored for easy access by the user and the user’s manager, making it an excellent tool for adhering to compliance requirements.
  • Simplicity – The CRM Dialer can be easily integrated with your customer relationship management software or used as a standalone product. The program stores all your contacts and allows you to make call “lists” to maximize the efficiency of every call you make.
  • Consistency – If employees read from a script, it is difficult to be certain that they are following it carefully, without direct and continual oversight from managers.  A CRM Dialer program ensures that the same recorded message will be delivered to the recipient’s voicemail every time. When using the system to connect with people who answer before voicemail kicks in, users can begin the call with a personal introduction and then deploy the recording.
  • Security – Cloud-based products require zero maintenance from the end-user. The cloud computing services provider’s IT team monitors the system, updating it as needed, and constantly protecting the data from criminal hackers.
  • SOC 2 – The Client Instant Access CRM Dialer is compliant with Service Organization Control 2, which has to do with the five areas of availability, confidentiality, privacy, processing integrity, and security. Organizations, particularly those involved in the finance industry, will want to work only with a SOC 2-compliant CRM Dialer to make sure they are meeting reporting standards.

Switching to a CRM Dialer powered by cloud computing and tying it into your CRM gives you flexibility and the peace of mind that comes from knowing you are meeting your regulatory obligations.

For more information on CIA’s Integrated CRM Dialer application, visit www.callcia.com or call (973) 439-0088.

Voice vs. Text Part 3: What’s Your Message?

Organizations are faced with difficult decisions when creating a communication strategy.  Making sure the message is received and understood is critical to any successful campaign.  There are situations where email and SMS can properly meet the objectives.  But there are other times where the intended message is more complex and requires added personalization.

What is the message and how is it conveyed?  Is it a brief message, or is it longer and more complex?  Does it require some context and explanation?  Will the message require some feedback?  These questions are all important and require evaluation.

Email, SMS, and Social Media are great tools to communicate many messages easily.  However, for more complex messages, voice is the more convenient and reliable option.  For example, if a research analyst needs to convey important financial information that will take some time to explain, then they will not benefit from a huge series of texts or a long-winded email.  There can be miscommunications, and the information will not be given as efficiently as it could be.  There may be follow-up questions from the client or discussion needed.

In this situation, calling a client is the move.  Even if an analyst needs to get in touch with a lot of people about the same financial event, using a blast voicemail or CIA’s Integrated CRM Dialer will expedite the tedious process of dialing numbers.

A phone call is better at conveying complex information because it allows for discussion and there are immediate opportunities to make everything clear.  If there is any confusion, the customer will get a response instantaneously and can stay on the line until everything is resolved and understood.

These kinds of messages are common in all industries.  Whether it be in finance, healthcare, legal industries, or education, there are always messages that need explaining in order to be effective.  When it comes to these more complex messages, using a phone call is the best way to keep mistakes at a minimum.

Advantages Of Voice Communications Part 2: Business Relationships

Advantages Of Voice Communications Part 2: Business Relationships

When it comes to business relationships, specifically between a salesperson and client, frequent communication is critical.   But distance and time can make face to face communication unrealistic.  A salesperson or business development professional must have consistent and effective lines of communication to nurture successful client relationships.  The use of impersonal communication channels can be harmful in a business relationship and fail to differentiate your company or brand.  This can result in a client with no vested interest in maintaining a relationship and more willing to work with a different company or provider.

Client Instant Access has been assisting organizations for decades in nurturing these business relationships adding a more personalized form of communication utilizing voice-messaging services and cloud-based CRM Dialer services.  The benefits to the user of the Client Instant Access suite of productivity tools is tremendous.  A manager can now track his team and make sure they are making calls to clients and following up on new leads.   And the salesperson or business development professional using the CRM Dialer will be more successful in closing sales as a result of increased efficiency and better tools that allow them to reach more clients in less time and drop pre-recorded messages when a client is not available.

Imagine starting your morning with a list of client calls and working that list in a fraction of the time.  Never worry about proving to your boss that you made all your phone calls since you can now provide a call report.  And advanced note-taking features allow you to access important information about your phone calls.   It is no wonder many clients utilize the CRM Dialer product in place of a CRM for the simplicity of managing a customer relationship.

Another benefit of voice communication is the ability to provoke a response.   Other forms of communication like email do not require the receiving party to respond or engage with the message.  But when you speak with current or prospective clients by phone you are more likely to make a good impression and find commonalities not possible with other less personalized forms of communication.

Your company is at a disadvantage if not using advanced communications products like an Integrated CRM Dialer and Blast Voice Mail.

Client Engagement – Voice, SMS, Email, Social Media

Client Engagement – Voice, SMS, Email, Social Media

Part 1 in a 4 Part Series

In the coming weeks, we will discuss the strengths and weaknesses associated with various engagement tools that businesses use today including voice, email, SMS, and social media.  This debate has been at the center of business communications for years now and has companies wondering how they can make their operations more efficient and stay close to their clients.  Client Instant Access has for nearly two decades offered advanced tools and services to allow organizations to deploy voice communications rapidly and efficiently with large groups of people.

There has been a growing battle between SMS, email, and voice in the business world over the past 20 years.  As technology becomes more ubiquitous in business, this debate continues.  According to Salesforce, on average, business people send and receive 115 emails per day.  Although there are a number of benefits to email and electronic engagements, we feel that there are many advantages offered by voice communication.

In another study conducted by Salesforce, they measured the response rate of a phone call versus an email.  The phone call marketing ultimately reached a rate of 8.21%, which dwarfed that of the emails, which was 0.3%.  Statistics like this suggest voice’s supremacy over text.  However, electronic communications can reach a wider audience, but is it as effective?

Using Client Instant Access’s Integrated CRM Dialer, users can click-to-call people on contact lists.  The speed of using an automated dialer to contact large numbers of a client allows any organization to realize maximum efficiency and embrace larger numbers of customer engagements.

Blast Voicemail with the CIA has a similar benefit and may reach an audience as quickly as email/SMS.  Serving the same function as a blast email, users drop a personally recorded message into everyone in a contact lists’ voicemail.  This allows professionals to quickly and personally get in touch with hundreds and potentially thousands of people without having to speak with each individual.

In the coming weeks, we will feature additional articles that examine the pros and cons of voice communications, SMS, email, and social media.